Fashion is not a luxury, fashion is not a pose...
Fashion is what you wear, fashion is your skin...

With that philosophy, Hardware LDN, a fashion brand from UK comes to create a revolution.
Renewing the street look, empowering the free style of clothing; designer and fashion director Jessica Horwell knows
what we need and she gives us beautiful outfits with this collection Boys Vs Girls full of personality,
style and that thing I call outrageous.
If you want to be unique, you have to wear what you feel, and when I see the clothes from Hardware LDN
I feel like I can conquer the world, I can be a king on the streets, I can be a rock star, I can be anything
because fashion is freedom; you can combine Gucci shoes perfectly with the clothing of Hardware;
you can create your own style and still rock it everywhere you go..

I want to introduce you Hardware LDN, I want to show the art they do; designing is more than creating nice clothes,
and Hardware LDN let us use our own voice, our personality and still look amazing and fierce.

Hardware LDN is now part of IL BLOG, and I will happily write about the brand and the designer, I love to support
what I love, and fashion is the love of my life; you know, men can break your heart but fashion will never do that.

Now I invite you to watch this video, I know you will love Hardware LDN, I know you want some, I want some!, I like to be different,
I love UK, I want to have the look that everybody desires; well, Hardware will put the London streets on me.
I love the street look, the urban style, the city colors in the night, the group of friends dancing on that alley,
And I'm glad that the founder of Hardware LDN Jessica Horwell wants to change the fashion world with her vision.
She created an amazing and affordable clothing line. We can look very very expensive without spending too much.

Because fashion is not a luxury, you have a right to look wonderful, you have now the chance to wear what you feel,
what you want to say to the world. Do it now, take a look at Hardware LDN...

Be your own creator, design your life, feed your closet with these amazing clothes.



I love the models, the video, the music and the locations but most of all I love the clothes... I want them now!  

 Visit the site, you can preview the full AW2011 collection, fall in love with hardware and buy the look you want. I want to leave a mark in this world, oh I can do that wearing rockstar clothes and drinking a shot of whiskey. 

Chain your happiness, free your voice, put Hardware LDN on your skin. I'll reinvent myself now. I will shock the streets of my city, Remember, Hardware LDN is not just a London based street wear fashion label; Hardware is a message of youth, independence and awesomeness.